A mountain landscape with snow-capped peaks, green forested hills, and a partly cloudy sky, with the text 'The Springs Après Outside' and a circular logo of stylized springs.

The Springs brings to Leavenworth, WA a restorative outdoor spa experience geared towards the outdoor community and its love for a perfect après at the end of an epic day. Working closely with The Springs founders, we set out to create a visual identity infused with the energy and vibes of a day spent adventuring in the alpine.

THE SPRINGS

Display of branded merchandise including a navy thermos, a cream bell-shaped hat with a logo, a green towel, a black garment, and a small object, all arranged on a wooden surface with wooden paneling in the background.

Services
Visual Identity, Wayfinding, Staff Wearables, Merch

Contributors
+ Graphic Design / Erica Kutz

A vintage wooden dressing table with a mirror, displaying various items including folded blue and white clothing, a beige cloth, small containers, a framed photo, and a small vase with dried flowers, with flowers and a window in the background.
Clothing and accessories displayed on a wooden stand, including a navy blue beanie and hoodie, with a mirror behind them and a cream-colored cloth with a logo draped over the top.

It’s What you do after doing.

The Springs founders wanted a look and feel that would speak to outdoor enthusiasts. After all, they are providing the perfect end to a perfect day in the mountains. The resulting icon represents the vapor steam of a sauna and the track lines one can make in the snow or dirt.

Two women in winter jackets and beanies smiling and working together at a wooden counter inside a room with large windows wearing The Springs Merch.
Four women in a hot tub outdoors in a snowy setting, surrounded by trees, with Adirondack chairs, blankets, and personal items nearby in Leavenworth WA.
Text reading 'APRES ALL DAY' in black outline font on a white background.
Wooden signs saying "Welcome" and with the letter "S" hanging under the roof of a building with arched windows in Leavenworth WA. Hydrotherapy.
Snow-covered mountains with pine trees and a partly cloudy sky in Leavenworth.
Black and white logo with a circular design and stylized letter 'S' in the center. The Springs Icon.
WORK